How to write a great awards nomination

Every year, the UK Digital Revolution Awards celebrates the organisations, teams and individuals driving meaningful change through technology. Whether you’ve delivered an AI innovation, transformed customer experiences, built an exceptional team or championed a technology community, your nomination is your opportunity to show the judges why your achievement deserves recognition.
With nominations opening on September 1st, here are our top tips for writing an entry that stands out.
Browse the Award Categories

Choose the right category

A great nomination starts before you write a single word.
Read the criteria carefully and choose the category that best reflects your achievement. Several categories now recognise AI, from AI Innovation of the Year and Responsible AI Champion of the Year to cloud, data and digital transformation awards where AI plays an important role.
Don’t try to make your project fit a category, let the category fit your project.
AI Innovation of the Year
AI Leader of the Year
Consulting Partner
DEI Impact Award
Digital Transformation
Excellence In AWS
Excellence In Databricks
Excellence In Google Cloud
Excellence In Microsoft
Excellence In NetSuite
Excellence In Salesforce
Excellence In ServiceNow
Excellence In Snowflake
Oustanding Leader
Responsible AI
Rising Star of the Year
Tech Contributor
Tech for Good

What was the challenge?

What problem were you trying to solve?

What did you do?

Explain your solution without overwhelming the judges with technical detail.

What changed?

This is the most important part as you demonstrate the measurable difference your work made.

Tell a story, not a feature list

The strongest nominations answer three simple questions.
Many of last year’s winners stood out because they focused on outcomes. From AI transforming healthcare to cloud platforms improving public services, every winning nomination demonstrated real impact, not just technical excellence.

Prove your impact

Judges want evidence, include metrics wherever possible.
The more measurable your results, the stronger your nomination becomes.
  • Time saved
  • Costs reduced
  • Revenue generated
  • Customer satisfaction
  • User adoption
  • Productivity improvements
  • Community impact

AI is changing the awards, but outcomes still matter

AI is now embedded across many of this year’s categories, but technology alone won’t impress the judges.
Whether you’re entering an AI-specific category or showcasing AI within a cloud or transformation project, explain:
The strongest AI nominations show how technology improved people’s work, customer experiences or business performance.
  • Why AI was the right solution
  • How it was implemented responsibly
  • The value it delivered
  • The measurable outcomes it achieved

Make it easy to judge

Remember that every judge will read multiple nominations.
Keep your entry:
  • Clear
  • Concise
  • Evidence-led
  • Free from marketing language
Avoid assuming judges know your organisation or technology. Explain your achievements in plain English and always answer every part of the category criteria.

Before you submit

Ask yourself:
  • Have I chosen the right category?
  • Have I answered every judging criterion?
  • Have I included measurable results?
  • Have I clearly explained why this achievement matters?
If the answer is yes, you’re ready to submit.
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Nominations Open on
1st September

The Digital Revolution Awards celebrate the trailblazers shaping the future of technology.

Celebrate the pioneers in tech by nominating, setting new standards, and driving the digital sector forward. Explore why you should enter and start planning your submissions ahead of the launch.
Register to Nominate

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